Advanced Sales Development

Maintain top performance and build personal qualities

Course Summary
As every sales professional knows, communications excellence is critical at every stage of the customer relationship - create the wrong impression at any time and a hot prospect or profitable customer may be lost forever. This dynamic course will help you refine your key skills and apply them with the greater sophistication that comes from improved interpersonal ability.

Who should attend?
Ideal for those who have attended previous TACK sales courses to consolidate and further develop their skills. Of equal benefit to experienced sales people who are fully conversant with the basics of sales and are looking to advance their selling skills.

By attending this course you will understand how to…

  • Maximise your strengths and overcome your weaknesses by developing a personal action and development plan
  • Implement the 'Acid Test' account development model - employ strategic selling techniques
  • Apply 'Offer Analysis' - present the features of your offering as relevant benefits for your customers
  • Adapt your interpersonal style - understand your own style and the style of others so that you can employ suitable selling behaviours accordingly
  • Analyse your customers' behaviour and motivations - understand the balance of emotion and logic and your own 'Priority Needs' along with those of your customers'
  • Plan the way forward - apply your learning and plan for success