Category Management

Maintain top performance and build personal qualities
This programme promotes better understanding of category management and the issues that arise from its widespread adoption.

By attending this course you will understand how to…

• How the positive use of the category management toolkit will enhance value and thus protect and increase your market share.
• Increasing your understanding of the customer's viewpoint and therefore developing a more informed, strategic approach.
• Understanding the challenges posed when selling to retailers in today's enviroment .
• Developing effective supplier-retailer relationships.
• understanding the category dynamics.
• Managing and reviewing the category.

Who should attend?

New and experienced 'fast moving consumer goods' (FMCG) Account Managers, Trade Marketing Managers and potential Category Managers will all find this programme of lasting benefit. Also other retail-related marketers.